That, coupled with growth levers, is expected to boost demand in the long run, despite the sector’s performance being challenged,” says Dana Williamson, head of Retail, Offices and Business Space for MENA at JLL. “A number of factors are driving Oman’s retail sector, in particular the opportunities presented by evolved demands of the youth population. According to a recent report by JLL, developers in Oman are intent on modernising the retail sector to drive footfall and spend, as supply increasingly moves towards large malls with unique concepts and diverse leisure and entertainment offerings. As Oman’s real estate market continues to feel the effect of its increasingly youthful population, retailers in the sultanate are beginning to actively tailor their offerings to meet the needs and aspirations of the country’s youth.
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